JEPLAN, Inc. (“JEPLAN;” CEO: Masaki Takao; Headquarters: Chiyoda-ku, Tokyo) is pleased to announce that BRING, a recycling project planned and operated by JEPLAN, will be implemented in collaboration with PICTURE, a French outdoor wear brand, for a limited period at 10 PICTURE stores in France.
PICTURE is an eco-friendly brand from France that uses environmentally friendly materials, such as recycled, organic and plant-based materials, in all of their products. Under BRING, which will be implemented at 10 PICTURE stores in France for one month from January 21, dedicated collection boxes bearing the names of both PICTURE and BRING will be set up in front of the stores to collect clothes that are no longer worn, and the response of French consumers and the recyclability of the materials collected will be examined.
This initiative will be implemented as part of the Ministry of Economy, Trade and Industry’s project viability study for the overseas expansion of quality infrastructure in FY2018 (secondary offering), for which JEPLAN was selected last year, with the cooperation of TECHTERA, the textile innovation cluster based in Lyon, France.
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BRING and French Outdoor Wear Brand “PICTURE” to Collect Clothes at 10 Stores in France