BRING™ presents ‘Miraculous Moment’, photographs by world-travelling photographer Reo Fukumoto Exhibition at BRING CIRCULAR TAKAO. (May 24 (Fri.) – June 9 (Sun.), 2024)
-Exhibition of photographs of the “miraculous moment” at the Makgadikgadi Pan in the Kalahari Desert, Botswana, and limited sale of collaborative T-shirts.

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At BRING CIRCULAR TAKAO (hereafter 'BCT'), the directly-operated shop of BRING™, operated by JEPLAN, INC.(Representative Director, President, and Chief Executive Officer: Masaki Takao; hereinafter “JEPLAN”), at the Mt Takao and trailhead in Hachioji City, Tokyo, world-travelling photographer Reo Fukumoto has taken the 'Miraculous Moment' at the Makgadikgadi Pan, Botswana. "Miraculous Moment", photographs of "miraculous moments" taken by world-travelling photographer Reo Fukumoto at the Makgadikgadi Pan in Botswana, will be on display from 24 May (Fri) to 9 June (Sun), 2024. A limited number of T-shirts in collaboration with BRING will also be on sale during the exhibition period.

Photographer Reo Fukumoto has traveled and photographed in the outdoor fields of the polar and wilderness environments of the Arctic and Antarctica to the world of shamanism and other cultures. The photographs on display at BCT are "miraculous moments" from his trip to the Makgadikgadi Pan in the Kalahari Desert in northern Botswana in February 2023, including spectacular views that can only appear when all the elements are aligned, such as weather, lake water volume, and zebra migration. The film captures "miraculous moments" such as the weather, the amount of water in the lake, and the migration of the zebras.

BRING, a brand that implements the Circular Economy, is engaged in collecting unwanted clothes, converting them into recycled raw materials at its own factories using proprietary technologies, and manufacturing and selling apparel products made from the recycled materials. BRING agrees with photographer Fukumoto's involvement in the natural environment and his efforts, and has supported his activities by providing high-functional and environmentally friendly apparel products for photographing in harsh natural environments such as the polar regions. The photographs taken this time include some of the most beautiful images of the natural environment. The photographs taken in this project capture many "miraculous moments" that remind us of the power of nature. The decision to exhibit the photos at BCT was made with the hope of bringing these "miraculous moments" to hikers and tourists who enjoy the natural beauty of Mt. Through this exhibition, BRING hopes to communicate its desire to contribute to the preservation of the natural environment to as many people as possible, and to work together toward the realization of a sustainable society.
The JEPLAN Group will continue to work together with domestic and overseas partners to realize its mission of "bringing everything into circulation," and the entire group will strive to drive the circular economy forward.


Photographer Reo Fukumoto's "Miraculous Moment" Exhibition Outline

Holding period: May 24 (Fri.) - June 9 (Sun.)

Location: BRING CIRCULAR TAKAO (2219 Takao-cho, Hachioji-shi, Tokyo)


Main Content:

  • Exhibition of photographs of the "miraculous moment" at the Makgadikgadi Pan in the Kalahari Desert, northern Botswana.
  • Limited-edition t-shirts in collaboration with BRING.


<Reo Fukumoto Profile (URL:

Photographer. He travels and shoots in the outdoor field, from the polar regions of the Arctic and Antarctica and wilderness environments to the cultural world of shamanism and other forms of shamanism. He captures the blissful moments of the people and landscapes he encounters during his travels and adventures. 

Takao, BCT is located at the foot of Mt. Takao, about an hour's train ride from central Tokyo and a three-minute walk from Takaoyamaguchi Station. Under the concept of "extending the cyclical experience," BCT sells the "BRING™" brand of apparel that features water-absorbing, quick-drying, UV-blocking properties that take advantage of the characteristics of polyester, a material that is well suited to mountaineering and outdoor activities, as well as environmentally friendly coffee bean cups made from recycled PET The company also offers flavorful coffee and other beverages made from carefully selected, environmentally friendly coffee beans in cups made from recycled PET recycled using proprietary technology.
In addition, our stores collect used clothing from consumers and hold sustainable events to encourage people to experience resource recycling.


About BRING (

BRING, a brand that implements the "clothes from clothes®" circular economy in society, works with various apparel brands and other companies to collect unused clothes for reuse or for recycling by material. JEPLAN recycles 100% polyester fiber clothing into BRING Material™, a recycled polyester material, using its proprietary PET chemical recycling technology, BRING Technology™. BRING Technology™, a proprietary PET chemical recycling technology, to create new materials for clothing and other products.


【The original press release is in Japanese】

【JEPLANプレスリリース】BRING CIRCULAR TAKAOにて写真家・福本玲央氏の写真「Miraculous Moment」を展示.PDF

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