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PET REFINE TECHNOLOGY CO., LTD. (Representative Director, President & Chief Executive Officer: Daigo Iga; hereinafter “PET REFINE TECHNOLOGY”), a group company of JEPLAN, INC. (Representative Director, President & Chief Executive Officer: Masaki Takao; hereinafter ‘JEPLAN’ ), will launch the “Welcome Back PET Bottle Tour by HELIX | BRING” (hereinafter “this tour”).This tour will collaborate with various events held nationwide in Japan, collecting and recycling PET bottles used at these events, and circulating them as resources for future PET bottle beverages and other products for those events.
This tour invites various events that support the concept of “Delivering PET Bottles to the Future” and invites participants to experience the “fun cycle” by helping to collect used PET bottles. The collected used PET bottles will be recycled into HELIX™, a recycled PET resin, through PET REFINE TECHNOLOGY's recycling supply chain, and will be recycled as PET bottled beverages at the event.
As part of the “fun cycle” of the tour, an official replica of the time machine that appears in the movie “Back to the Future *1, ” which celebrates its 40th anniversary this year, will be on display (a custom car owned by JEPLAN), and a commemorative photo session will be held at the same time. A commemorative photo session and other special exhibits will be held at the same time.
As a first step, we will collaborate with “MORI MICHI ICHIBA 2025” 《date: May 23 (Fri.)～ May 25 (Sun.)》 , which endorsed the concept of this tour, to collect and recycle PET bottles and hold a special exhibition of a time machine. (First-come, first-served basis, numbered tickets available). Starting with “MORI MICHI ICHIBA 2025” we will begin accepting applications for events to collaborate with this tour. Through this tour, we will contribute to the recycling of limited resources by promoting “Bottle to Bottle, ” in which PET bottles are collected and recycled back into PET bottles.
The JEPLAN Group will continue to work together with domestic and overseas partners to realize its mission of “We circulate our world, ” and the entire group will work together to drive the circular economy.
*1: © Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.
| "Welcome Back PET Bottle Tour by HELIX | BRING“ is looking for event organizers who agree with the concept of this tour and would like to work with Time Machine on PET bottle recycling. If you are interested, please contact us using the form below, indicating that you wish to organize a ”Time Machine PET Bottle Collection Event". Please note that if there are too many applications, we will hold a drawing.
Contact form: https://www.jeplan.co.jp/inquiry-others/ As soon as the events to be collaborated are determined, we will announce them on our official website. https://bringbottle.jeplan.co.jp/ |
■ What we are doing with “MORI MICHI ICHIBA 2025” (https://morimichiichiba.jp/special/12144/)
Dates: May 23 (Fri.) - May 25 (Sun.)
《overview》
- PET bottle collection and recycling, time machine exhibition and photo session (first-come, first-served, numbered tickets available).
- PET bottles brought to our event booth will be collected together and recycled into HELIX™, which will be recycled into future forests, roads, and PET bottled beverages for the market.
- If you rinse out your finished PET bottles and bring them to the booth on the day of the event, you will receive the following benefits.
・Privilege 1: You can ride in the time machine and participate in a photo session. *Time zone numbered tickets will be distributed on a first-come, first-served basis on the day of the event. There is a limit to the number of tickets distributed per day.
・Privilege 2: Special stickers commemorating the 40th anniversary of the release of “Back to the Future” (not for sale) *There is a limit to the number of stickers distributed per day.
《How to participate》
- Finish drinking the PET bottle.
- Rinse PET bottles and bring them to the booth (labels and caps will be collected at the booth)
- Get benefits 1 and 2
- Numbered tickets for the time machine ride photo session (first-come, first-served)
*Collected PET bottles are recycled in the PET REFINE TECHNOLOGY supply chain
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■ “MORI MICHI ICHIBA 2025” Overview（https://morimichiichiba.jp/）」 This is an open-air event where more than 500 stores with wonderful goods and delicious food from all over Japan gather at the market and great music of all genres is performed on multiple stages. Depending on the location and time of year, camping and swimming pools may also be available. The event has been held 14 times, mainly in the Tokai region. |
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■ HELIX™ (https://helix.pet/ )
HELIX is a recycled PET resin produced from used PET bottles and other materials using proprietary PET chemical recycling technology. This recycled PET resin has the same quality as petroleum-derived PET resin, so it can not only be used as a material for PET bottles and cosmetic containers, but can also contribute to reducing environmental impact through the use of recycled materials.
■ BRING Welcome Back PET Bottle Action & Tour (https://bringbottle.jeplan.co.jp/)
In Japan, approximately 640,000 tons*2 of PET bottles are sold each year, with a collection rate of 93%*3 and a recycling rate of over 85%*4 However, only about 34%*5 of PET bottles are recycled as PET bottles. BRING is promoting various “bottle-to-bottle” initiatives in cooperation with local governments to collect PET bottles and recycle them back into PET bottles so that these poor PET bottles can return to the PET bottle of the future. We are promoting various “bottle-to-bottle” initiatives to collect and recycle PET bottles into PET bottles.
The “Welcome Back PET Bottle Tour by HELIX | BRING” is part of the “Welcome Back PET Bottle Action” activities.
*2,3,4,5 PET Bottle Recycling Annual Report 2024 (PET Bottle Recycling Promotion Council):
https://www.petbottle-rec.gr.jp/nenji/2024/2024.pdf
■ About Time Machine
JEPLAN, INC. (formerly known as Japan Environment PLANning) and NBCUniversal Entertainment Japan held an event*6 in 2015 to celebrate the 30th anniversary of the “Back to the Future” movie. Inspired by a time machine powered by garbage on October 21, 2015, the future date and time in the film, JEPLAN held an event in which the time machine ran on recycled fuel manufactured from clothes no longer worn by JEPLAN, and worked to promote the widespread recycling of clothing resources.
Today, the JEPLAN Group uses a time machine as a symbol that We circulate our world and deliver it to the future.
*6 Reference press release: Notice of FUKU-FUKU x BTTF GO! DeLorean Driving Project in commemoration of the 30th anniversary
of the birth of “Back to the Future” (https://www.atpress.ne.jp/news/77421)
【The original press release is in Japanese】
【JEPLANプレスリリース】タイムマシンでPETボトルを回収・リサイクルして未来に届けるツアーを開始 第一弾は「森、道、市場2025」で開催.PDF