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BRING™, operated by JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takao, hereinafter “JEPLAN”), has launched the “Bra Recycling Campaign” (hereinafter “this campaign”) in collaboration with Triumph International Japan Co., Ltd. (President and CEO: Andrew Bubala, hereinafter “Triumph”) starting Wednesday, August 20, 2025.This campaign involves Triumph collecting unwanted bras, which BRING then recycles. It will run until Friday, October 31st at a total of 441 stores nationwide across the three brands “Triumph,” “Amostyle by Triumph,” and “Sloggi,” as well as on the official online store.
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BRING, in cooperation with various brands and retailers, operates a service that collects used clothing and textile products from consumers and recycles them into the earth's resources. Japanese households discard approximately 470,000 tons of clothing annually, of which only about 5% is collected and recycled*1. Most of the reasons for discarding them as garbage is because "it does not require much effort and labor," and there is a need for a means to encourage reuse and recycling in a way that does not require labor and effort, and that also benefits consumers.
This campaign is designed to address the issues of consumers who are troubled by the difficulty of disposing of their unwanted bras, such as "I don't know what kind of trash to put them in," "It is troublesome to sort the metal fittings," and "If I throw them away as is, they might become see-through. The campaign will also include the collection and recycling of unwanted brassieres. In this campaign, consumers will receive special incentives for participating in the collection and will be able to participate in reuse/recycling activities (Reuse/Recycle) at a discount.
BRING will continue to cooperate with various partners to contribute to the recycling of terrestrial resources by collecting a wide range of textile products, not only clothes.
The JEPLAN Group will continue to collaborate with partners in Japan and abroad to realize its vision of "We circulate our world," and the entire group will work together to drive the circular economy.
*1: Exhibit: Fashion Report by the Ministry of the Environment (https://www.env.go.jp/policy/sustainable_fashion/index.html)
■ Outline of "Bra Recycling Campaign"
(https://jp.triumph.com/brand/amostyle/amo-pickup/bra-recycle.html)
- Period: Wednesday, August 20, 2025 - Friday, October 31, 2025
- Collection sites: A total of 441 department stores, chain stores, outlets, and directly managed stores (Triumph Shop/AMOSTYLE) nationwide + official online store
*For details on participation benefits and collection methods, please visit the official Triumph special website.
- Recycling method: Collected bras are transformed into coke, recycled energy, and raw materials for plastic products at BRING™ affiliated plants through a recycling method called coke oven conversion to chemical raw materials.
■ About BRING (https://bring.org/)
BRING™ works with consumers, businesses, and local governments to realize a circular economy by collecting unwanted products, circulating them to the market and consumers in a variety of ways, and developing businesses based on this circulation.
There are 1,431 BRING collection sites nationwide:
https://bring.org/pages/recycle (as of July 1, 2025, including spot events)
■ About Triumph International Japan (https://www.triumph.com/corporate/ja/)
Since its founding in 1886, Triumph has been a world-class lingerie manufacturer that continues to pursue quality and innovation, and is loved by customers around the world. Triumph International Japan was established in 1964, and for more than 60 years since then, it has been a part of our customers' lives, providing comfort and confidence.
【The original press release is in Japanese】