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JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takaakio, hereafter "JEPLAN") has been conducting the "FU-COUPON Campaign" (hereafter "the Campaign") to promote resource recycling of textile products in cooperation with partner companies since 2023*1, and will be conducted with 13 partner companies from October 1 (Wed.) to October 31 (Fri.), 2025.
In this campaign, participating companies will offer coupons and points to those who cooperate in collecting unwanted clothing and other textile products. By encouraging people to collect their unwanted clothing and other textiles as resources rather than dispose of them, the campaign will promote resource recycling and contribute to the realization of a sustainable future.
Special website for the " FU-COUPON Campaign": https://bring.org/pages/fucoupon-2025
This campaign is a collaboration of 13 partner companies
(Atsugi , Adflow , Gallery de Pop , IKEGAMI , TOBU HOPE CENTER , Mitsubishi Jisho Property Management , Romance Kosugi , TAKA-Q , JAVA CORPORATION , KOSUGI , BROOKS BROTHERS JAPAN , Maruhiro Department Store , and KOIZUMI APPAREL )
that are committed to sustainable management and business practices,
to conduct collection at 345 locations nationwide. Partner companies will issue discount coupons or points that can be used at their respective stores to customers who cooperate in the collection of eligible textile products. This allows customers to participate in the Reuse/Recycle initiative at a discount.
In Japan, approximately 470,000 tons of clothing is disposed of as noncombustible and combustible waste annually, and only about 5% of this is recycled. The main reason why many of the clothes given away are discarded instead of being reused or recycled is said to be due to convenience, such as "no hassle or labor"*2.
In light of this situation, this campaign provides a mechanism for consumers to easily participate in the reuse and recycling of a wide variety of textile products, not limited to clothing, within their immediate sphere of daily life. BRING plans to continue inviting partner companies to participate in this campaign in order to promote the recycling of not only clothing but also a wide variety of textile products. BRING plans to continue this campaign by inviting partner companies to participate in order to promote the recycling of not only clothing but also various textile products.
The JEPLAN Group will continue to promote collaboration with partners in Japan and abroad to realize its vision of "We circulate our world," and the entire group will work together to drive the circular economy.
*1 The campaign period and textile products to be collected vary from company to company, so please check the special website. *2 Ministry of the Environment_Sustainable Fashion: https://www.env.go.jp/policy/sustainable_fashion/
■ Outline of " FU-COUPON Campaign" (https://bring.org/pages/fucoupon-2025 )
In addition to "Reuse/Recycle" to reuse and recycle clothing and other textile products, this campaign aims to solve the problem of consumers not knowing where to bring their products, and to reduce the cost burden with discount coupons provided by participating companies, thereby reducing not only discarded clothing but also CO emissions by reducing the cost burden through discount coupons provided by participating companies.
Through collaboration with various partners, we will promote reuse of collected textile products with clear destinations and recycling with visible uses as much as possible.
Through these efforts, we will comprehensively promote the 3Rs (Reduce, Reuse, Recycle) and work to realize a recycling-oriented society.
- Period: Wednesday, October 1, 2025 - Friday, October 31, 2025
- Collection targets: Clothing and other textile products
- Collection locations: 345 locations nationwide
- Benefits: Coupons and points issued for use at stores
※ Items 1~4 differ for each participating partner company. For details, please visit the "FUKUUPON Campaign" special site.
＜Participating Partner Companies＞
- Atsugi CO ., LTD
- Adflow
- Gallery de Pop Co., Ltd.
- IKEGAMI CO.,LTD.
- TOBU HOPE CENTER
- Mitsubishi Estate Property Management Co.
- Romance Kosugi Inc.
- TAKA-Q CO .,LTD
- JAVA CORPORATION
- KOSUGI INC.
- BROOKS BROTHERS JAPAN Ltd.
- MARUHIRO DEPARTMENT STORE CO., LTD.
- KOIZUMI APPAREL Co., ltd.
■ About BRING™ (https://bring.org/)
BRING™ works with a variety of brands and retailers to collect used clothing and textiles from consumers and recycle them back into the earth's resources. By working with a wide variety of partners, BRING™ is able to reuse clothing and textiles with as much visibility as possible, and recycle them with the knowledge of what they will become. BRING's goal is to circulate clothing and textiles filled with everyone's memories in a way that makes sense to consumers. This is the circular economy that BRING aims for.
There are 1,431 BRING collection sites nationwide: https://bring.org/pages/recycle
(as of July 1, 2025, including spot events)
【The original press release is in Japanese】
【JEPLANプレスリリース】BRING™、10月の3R推進月間にパートナー企業13社とともに『フクーポンキャンペーン』を実施.PDF