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BRING™, operated by JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takao, hereinafter “JEPLAN” ), launched the “88MPH Capsule” collection on Saturday , September 20, 2025, at its BRING Newoman TAKANAWA store (hereinafter “this store”) and on its official e-commerce site. This marks the first special project commemorating the opening of the Store on Friday, September 12, 2025, and celebrates the 40th anniversary of the release of the film “Back to the Future”.
BRING is a brand that uses BRING Material™, a recycled polyester derived from textiles, as its core material to provide all-gender functional and versatile apparel products that seamlessly connect activity and everyday life. The new store, which opened on Friday, September 12, 2025 will offer products and experiences that can only be found here through collaborations and pop-up events with brands that share BRING's sustainable philosophy.
As the first step of opening , BRING will sell the "88 MPH Capsule" collection in commemoration of the movie “Back to the Future”, which marks the 40th anniversary of its release. The name of the collection is a cross between "88 MPH," the speed required for the time machine to travel through time in the film, and "Bee (8)," the symbol of BRING.
Inspired by the message in the film, "The future is what you make of it," this collection is based on BRING's standard sweatshirts and cut-and-sew items and features a total of 11 limited-edition items reconstructed from the iconic visuals of the film. This project will deliver such stories as "used clothes will make someone's future again" and "materials from the past will become products of the future" along with graphics from “Back to the Future” to. In addition, from October onward, this store will be sequentially developing collaboration projects with various brands, including outdoor brands.
The JEPLAN Group will continue to promote collaboration with domestic and overseas partners to realize its corporate philosophy of "We circulate our world," and the entire group will work together to drive the circular economy.
■ Outline of the “Back to the Future” 40th Anniversary Limited Collection
Sales period: Saturday, September 20, 2025 - Monday, October 13, 2025 (holiday)
Sales locations: Newman TAKANAWA store (North 4F), BRING official EC site ( https://bring.org/)
〈88MPH Capsule Collection〉
- 11 T-shirts: 8,800 yen
- 11 long sleeve T-shirts: 9,980 yen
- 1 crew neck sweatshirt: 13,200 yen
* The number of available items and colors are subject to change. All prices include tax.
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* This product is planned and produced by JEPLAN, INC. based on a merchandising agreement between NBCUniversal Entertainment Japan LLC and foundation Co.Ltd.
| ■ BRING™ and its relationship with “Back to the Future” | |
JEPLAN, INC. and NBCUniversal Entertainment Japan LLC held an event*1in 2015 to celebrate the 30th anniversary of the movie “Back to the Future". Inspired by a time machine powered by garbage on October 21, 2015, the future date and time in the film, JEPLAN held an event in which the time machine ran on recycled fuel manufactured from clothes no longer worn by JEPLAN, and worked to promote the recycling of clothing as a resource. |
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| Today, the JEPLAN Group uses the time machine as a symbol that We circulate our world and deliver it to the future. *1 Reference press release: Notice of FUKU-FUKU x BTTF GO! DeLorean Driving Project in commemoration of the 30th anniversary of “Back to the Future” (https://www.atpress.ne.jp/news/77421 ) |
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■ About BRING™ (https://bring.org/ )
BRING™ works with consumers, businesses, and local governments to realize a circular economy by collecting unwanted products, circulating them to markets and consumers in various ways, and developing businesses based on this circulation.
[Press Release] BRING™ to open a new store in Newman TAKANAWA on Friday, September 12 : https://www.jeplan.co.jp/2025/09/12/18192/
【The original press release is in Japanese】
【JEPLANプレスリリース】BRING、映画『バック・トゥ・ザ・フューチャー』40周年記念 アイテム「88MPH Capsule（88マイル・カプセル）」コレクションを9月20日から販売開始.PDF