BRING™, operated by JEPLAN, INC. (Representative Director, President, and Chief Executive Officer: Masaki Takao, hereinafter “JEPLAN”) , will host a pop-up store for the American brand “WILD THINGS, ” founded in 1981, at BRING Newoman Takanawa (hereinafter “this store”) starting Thursday, October 30, 2025.
On the same day, the limited collaboration item “KODENSHI Reversible Insulated Vest” will be on sale at the store and on the official e-commerce site.

BRING is a brand that uses BRING Material™ , a recycled polyester made from fiber, as its core material to create functional and versatile apparel for all genders that seamlessly connects activity and daily life.
“LIGHT IS RIGHT (must be light and tough)” outdoor brand WILD THINGS and BRING, which aims to realize a circular economy, will launch a 2024 SUMMER COLLECTION, their first collaboration. Both brands are working together to make progress toward the realization of a sustainable society through efforts to permanently circulate the value of products and resources.
To reach even more people with our initiatives, we will host a POP UP STORE with WILD THINGS at our flagship store, which opened in September 2025. The POP UP will feature sales of WILD THINGS' iconic popular items, including the “MONSTER PARKA TYPE2” and “HAPPY JACKET TYPE2,” as well as the limited-edition collaborative item “Photoelectron Insulated Reversible Vest” created by both brands.
Based on the popular WILD THINGS “REVERSIBLE BELAY VEST” model, this collaboration item was born out of a desire to “make more people aware of recycled polyester”. BRING Material™, a 100% fiber-derived recycled polyester, is used for the front and padding, and recycled polyester fabric derived from PET bottles is used for the reverse side.
In terms of design, the back side features the “Wave Quilt” design popular in the past, and the “WILD CAT" old logo is reissued to create a retro outdoorsy atmosphere. The “BRING Material™” KODENSHI® padding is used for the padding and features natural warmth generated by the wearer's own body heat. The reversible design allows you to enjoy two different looks, front and back, for a wide range of situations from casual to outdoor. We hope that this product will help people learn about the two types of recycled polyester materials and deepen their interest in recycling-oriented manufacturing while enjoying fashion.
The JEPLAN Group will continue to promote collaboration with domestic and overseas partners to realize its corporate philosophy of “We circulate our world,” and the group as a whole will strive to lead the circular economy.

■ WILD THINGS | POP UP STORE
Period: October 30, 2025 (Thu) - November 30, 2025 (Sun)
Sales locations: Newman Takanawa Store (North 4F), BRING official EC site ( https://bring.org/ )

＜BRING x WILD THINGS KODENSHI Reversible Insulated Vest＞

• Colors: Teal Green×Black, Saffron×Black, Black×Black
• BRING x WILD THINGS KODENSHI Reversible Insulated Vest

■ About BRING™ (https://bring.org/)
BRING™ works with consumers, businesses, and local governments to realize a circular economy by collecting unwanted products, circulating them to the market and consumers in various ways, and developing businesses based on this circulation.

■ About WILD THINGS (https://www.wildthings.jp/)
WILD THINGS is an outdoor brand founded in 1981 in North Conway, New Hampshire, U.S.A. by mountaineers John Borchard and Marie Muñiere. WILD THINGS is an outdoor brand founded in North Conway, New Hampshire, U.S.A., by mountaineers John Borchard and Marie Muñire.

【The original press release is in Japanese】
【JEPLANプレスリリース】BRINGニュウマン高輪店にて「WILD THINGS POP UP STORE」を10月30日より開催.PDF