This company was founded on a simple idea: “We want to recycle the huge amount of clothing that is being thrown away every day.”

By recycling unneeded items as components for making new things, we can use those materials over and over again. This is true not only for clothing, but also for other items that are no longer useful. Recycling reduces our reliance on petroleum and other mining resources, reduces the energy required for manufacturing processes, and lowers our emissions of carbon dioxide and other greenhouse gasses. Recycling is a key part of realizing a sustainable society, a vital issue for the entire world.

Even so, you can’t change society just by saying “Let’s recycle everything!” So what can we do to get more people to consider this problem on a personal level? Well, how about proposing fun recycling initiatives, ones that add joy, dreams, and surprise to our daily lives? For example, we could use unneeded items collected from everyone to recreate a movie scene, thereby sharing with all the challenge of making manufacturing part of a circular, rather than linear, process. They will be more likely to recycle—a first step toward a sustainable society. We believe this will lead to a society in which our children can live in peace, one with reduced conflict over mining resources and a clearer path toward solving the problem of global warming.

We aim at an exciting world—one in which society as a whole works together to put everything back into circulation.

We are going beyond the boundaries of fields and industries to work with consumers, businesses, and local governments to engage in recycling that brings about dreams and joy.

Our goal is a sustainable society in which everything gets put back into circulation. There are many requirements for realizing such a society: We must recover items from consumers and businesses. We must convert those items into resources that can be used in manufacturing. Further, we must develop supply chains that include all businesses involved in the developed cycles, bringing them into a close relation with each other. We will utilize all our resources in order to work with consumers in a way that allows such supply chains to smoothly function. These resources include our extensive knowledge of environmental law, our inter-industry partnership network, and core technologies such as our proprietary BRING Technology^™. We will also function as a hub allowing interaction between consumers, companies, organizations, local governments, and society as a whole.

To realize a sustainable society, we will engage in activities for promoting a circular economy in cooperation with our partners in Japan and around the world.