“Picture” is a French brand of outdoor clothing sold in thirty countries, most in Europe, enjoying high acclaim for its environmentally friendly manufacturing methods. As a collaborative initiative, at ten Picture stores in France we installed clothing reclamation boxes co-branded with the Picture and BRING™ names, used to collect unneeded clothing over one month. In this way we are proactively collaborating with international brands having a strong interest in sustainability and disseminating BRING™ initiatives throughout the world. This initiative was also implemented as part of the Japanese Ministry of Economy, Trade, and Industry’s “Fiscal 2018 feasibility study project for overseas deployment of high-quality infrastructure: Second public offering.” We conducted this survey in Lyon, France in partnership with Techtera, a local innovation cluster for textiles.
Initiatives in France with the outdoor clothing brand Picture
2019 Jan.