Initiatives in France with the outdoor clothing brand Picture

“Picture” is a French brand of outdoor clothing sold in thirty countries, most in Europe, enjoying high acclaim for its environmentally friendly manufacturing methods. As a collaborative initiative, at ten Picture stores in France we installed clothing reclamation boxes co-branded with the Picture and BRING names, used to collect unneeded clothing over one month. In this way we are proactively collaborating with international brands having a strong interest in sustainability and disseminating BRING initiatives throughout the world. This initiative was also implemented as part of the Japanese Ministry of Economy, Trade, and Industry’s “Fiscal 2018 feasibility study project for overseas deployment of high-quality infrastructure: Second public offering.” We conducted this survey in Lyon, France in partnership with Techtera, a local innovation cluster for textiles.

2019 Jan.