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PET REFINE TECHNOLOGY CO., LTD., (Representative Director, President & Chief Executive Officer, Daigo Iga, LTD.) a group company of JEPLAN, INC. (Representative Director, President: Masaki Takao, hereinafter “JEPLAN”), manufactures and sells the recycled material “HELIX™”, which has been adopted for containers in over 50 product lines across multiple cosmetic brands of Kao Corporation (Representative Director, President and Chief Executive Officer : Yoshihiro Hasebe; hereinafter “Kao”). We are pleased to announce that these adopted products are now featured on the “HELIX™” brand website.
“HELIX™” Brand website: https://helix.pet/blogs/case-study
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The JEPLAN Group has been promoting various initiatives as a recycling partner toward the realization of horizontal recycling promoted by Kao, and in 2021, as the first step, HELIX™, a recycled raw material, was adopted as a bottle container for the cosmetics brand TWANY, and since then, its adoption has expanded to other brands. Since then, the use of HELIX has expanded to other brands. Currently, HELIX is used in the containers of more than 50 product numbers of several cosmetics brands, including KANEBO and SOFINA iP.
HELIX, the recycled raw material used for cosmetics containers, is chemically recycled by utilizing the JEPLAN Group's proprietary PET chemical recycling technology, which breaks down used PET bottles and other materials to the molecular level and removes impurities. This recycled raw material has the same quality as petroleum-derived PET resin and is therefore used in a wide range of products such as PET bottles and cosmetic containers.
The JEPLAN Group will continue to promote collaboration with domestic and overseas partners to realize its mission of “We circulate our world”, and the group as a whole will strive to drive the circular economy.
■ About “HELIX™” (URL: https://helix.pet )
HELIX™ is a recycled material produced mainly from used PET bottles using proprietary PET chemical recycling technology that breaks down PET to the molecular level and removes impurities and dyes to achieve the same quality as petroleum-based PET resin. Therefore, it can be used for applications that require high quality standards, such as beverage PET bottles and cosmetic containers. HELIX also contributes to the reduction of environmental impact by reducing CO₂ emissions*1compared to petroleum-derived manufacturing processes.
“HELIX” means “spiral” in English and symbolizes the continuous circulation of the material like a spiral.
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| *1JEPLAN Sustainability:https://www.jeplan.co.jp/sustainability/ | ||
■ Kao Corporation (https://www.kao.com/jp/)
Representative Director, President and Chief Executive Officer: Yoshihiro Hasebe
Establishment: June 1887
Business Description: The company operates four consumer products businesses—Hygiene Living Care, Health & Beauty Care, Cosmetics, and Business Connected—for consumers, as well as a Chemicals business for industrial markets.
【The original press release is in Japanese】
【JEPLANプレスリリース】再生原料「HELIX™」、花王の複数の化粧品ブランド・50品番以上の容器に採用.PDF