What is BRING™ clothing recovery?
Each year, 92 million tons of clothing and textile scrap*1 are discarded worldwide—nearly 1.5 million tons in Japan alone—most being incinerated or buried in landfills. BRING™ is a project that works with the cooperation of consumers to recycle unneeded clothing and textiles. By collecting used clothing at retail stores, we can apply our proprietary technology to convert polyester fibers into recycled polyester raw materials, and then into new clothing. So far, we have collected 3,000 tons of used clothing under the BRING™ project, equivalent to 15 million T-shirts . By making new clothes from collected clothes, we can reduce amounts of wasted fiber and contribute to the effective use of limited resources.
*1 Global Fashion Agenda and The Boston Consulting Group, Inc., Pulse of the fashioni industory 2017
BRING™ is also an initiative in which companies cooperate with each other and with consumers to recycle clothing. We believe that a system that circulates such resources, connecting consumers who want to recycle with manufacturers and businesses that want to recycle, will lead to the creation of a recycling-based society involving many people. This will contribute to the achievement of sustainable development goals (SDGs) while also creating incentives for customers to visit stores, thereby promoting new consumption. BRING™ aims to realize a circular economy by involving businesses and consumers to expand the recycling loop, thereby heading toward a society in which recycling unneeded things becomes common sense.
Determine the content of your recycling campaign (implementing stores, articles to be recovered, period, etc.)
Let your customers know about your recycling activities, by producing promotional materials, etc.
After recovery, issue a collection request on our system. We will notify you later of the amount recovered.
The recycling flow
Used clothing collected in the BRING™ process is first separated into clothing that can still be worn and that which cannot. Clothing that can still be worn is reused; only clothing that is no longer wearable is recycled. Recycling also requires separation into materials and parts, with recycling of wool, cotton, and other non-polyester materials handled by our recycling partners.